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  • SDCC 08: Hasbro Tips the Scales with Marvel Universe Line

    When Hasbro received the Marvel license back in late 2006, fans like myself lost their minds. It wasn’t that we didn’t love Toy Biz… oh how we loved Toy Biz. No, it was that we knew something from Hasbro was coming, something we’d wanted since the Star Wars resurgence in the late 1990s… a…

  • SDCC 08: Researching the Ranks of G.I. Joe

    Last year’s resurgence of the G.I. Joe brand has been one of the most celebrated developments for collectors in recent toy history. The 25th Anniversary line won the respect and more importantly, the expendable income of a great number of previously apathetic collectors. This was in part due to the product’s deep respect for…

  • SDCC 08: Mattel and Hasbro News

    Thursday was a good day to be a comic-lovin’ toy collector. Both Mattel and Hasbro had panels revealing the next characters from the DCU and Marvel universe to hit toy stores. Mattel/ DCU – Even though the Justice League Unlimited cartoon is done, the toy line will live on well into 2009—and Beyond. Figures…